Environmental Design
Environmental design is the creation of visual elements in built environments, integrating signage, way-finding systems, displays, and other graphic elements to enhance the user experience within a space. These visual elements shape how people interact with their surroundings.
Services we provide:
Brand Identity Design
Creating a distinctive and memorable identity or logo that encapsulates the essence of the brand.
Colour Palette Development
Defining a colour scheme that conveys the brand's identity and evokes the desired emotions in the audience.
Brand Pack Creation
Developing a comprehensive guide that outlines how to consistently apply the visual identity across different media and platforms.
Imagery & Iconography
Creating or selecting visual elements, such as icons, patterns, and imagery, that align with the brand's identity.
Typography Design
Choosing or creating fonts that reflect the brand's tone and style.
Brand Campaigns
Creating campaigns that aim to communicate a brand's values, identity, and message to a target audience in a cohesive and impactful way.
Example work
The importance of environmental design.
Environmental design is crucial because it plays a key role in creating functional, attractive, and meaningful spaces using branding, relevant information and powerful messaging.
Brand Recognition
A strong visual identity makes your brand instantly recognisable to your audience. Consistent use of logos, colours, and typography helps people easily identify and remember your brand.
Differentiation
In a crowded market, a unique visual identity sets you apart from competitors. It helps you stand out and communicate what makes your brand special.
Professionalism & Credibility
A well-designed visual identity conveys professionalism and builds credibility. It shows that you take your brand seriously, which can foster trust among customers, clients, and partners.
Consistency Across Platforms
Visual identity design keeps your brand's look consistent across all platforms—like your website, social media, print and packaging. This consistency strengthens your brand message and presence.
Communication of Values
Your visual identity communicates your brand’s values, mission, and personality without words. It helps convey what your brand stands for and what it promises to deliver.
Emotional Connection
The right visual elements can evoke specific emotions and associations, helping to create a deeper connection with your audience. This connection can lead to stronger customer loyalty.
Expertise
Visual Identity, Packaging & Print Design
Experience
11 years
Projects completed
211
Hi, I'm Joel.
A packaging designer with a passion for creating designs that truly stand out. I love blending creativity and functionality, crafting unique packaging that not only looks great but also connects with people. I’ve worked on some big projects with Boots, L’oreal and Tesco. I joined the network of designers at Uneek Creative Group 3 years ago to expand my design scope, learning new ways to design and constantly working with different teams.